With over 13 years of experience as a medical practitioner, Dr. Sabba has undertaken a variety of roles in medical practice, medical emergency, infection control, surveillance, coordination and operation support. She has also worked as a medical officer in J&K. She is trained in health management with interest in structure and functioning of the health systems. Her diverse experience makes the organisation unparalleled in its spirit to undertake intersectional work. She holds MBBS from Government Medical College Srinagar and Diploma In Health And Family Welfare Management (DHFM) from the National Institute of Health and Family Welfare, Ministry of Health & Family Welfare, India.

Surbhi Pandit Nangia heads the outreach and partnership team at DataLEADS. She has over 20 years of experience in media with expertise in marketing and sales. Surbhi started her career with The New Indian Express and then moved on to Business Week as Country Representative. She also worked as Vice President - Sales and marketing with Planman Media and then with Media plus Publishing Ltd (Hong Kong). She did her Bachelor's in Commerce and then MBA with a specialization in International Marketing. She not only likes to dress to nines but also loves to keep everyone buoyant and cheerful. She is the positive energy mill of the organisation.

Tariq is a Senior Data Analyst who works on data analysis, data stories and web design. Tariq is passionate about journalism and wants to use his technical skills to tell the stories hidden in numbers and data. He holds a Bachelor’s degree in Electronics Engineering from the Aligarh Muslim University in India, and a Masters in Control Systems Engineering from the HAN University of Applied Sciences in The Netherlands. Prior to joining Kruxd, Tariq executed R&D projects with stakeholders like the Dutch government, Bosch and Tata Steel Europe.

Nishant Attri is the Programme Officer, in-charge of monitoring projects and back-end analysis for better project management. He has completed his B.Tech in Mechanical Engineering from IIT Delhi. The evolution of industry 4.0 and his inclination towards data analysis has inspired him to gain expertise in data-driven business strategies. He has worked with Maruti Suzuki India Ltd in the past, and loves to play football. He also finds interest in ancient Indic literature which according to him provides a wider perspective of self and life.

Bhargavi works as a Junior Analyst at Kruxd. She mainly works on data cleaning, data analysis and visualizations. Her interests lie in playing around with large amounts of data and search for hidden insights. Bhargavi holds a Bachelor’s degree in Electrical Engineering from Tezpur University. She found her interest in this field because she believes that data, when used properly, can tell stories and that data analytics can help us make impactful decisions in this data-driven world.

Ashish Arora is the Director of Sales at Kruxd. He comes with over 17 years of sales experience in media organizations like India Today, Outlook, ABP, BW Businessworld, Entrepreneur India, Chitralekha and Dainik Bhaskar. He was part of the core team in re-launching the Entrepreneur magazine brand in India. He holds a bachelor's degree in Business Administration and postgraduate diploma in Business Administration specialization in Sales and Marketing from Apeejay School Of Marketing, New Delhi.

Misthy leads communications and membership at Kruxd. She has over 7 years of experience in Public Relations and Communications, successfully establishing partnerships and strengthening stakeholder engagement for various corporations and NGOs.

Hashim is our in-house Video Producer and Editor. He holds a Post-graduation degree in Mass Communication and Journalism from Kashmir University and a Diploma in Visual Journalism from Ateneo De Manila University in the Philippines. He has previously worked as a producer for The Kashmir Monitor, and trained over a hundred journalists on mobile journalism. Food gives him happiness, but he also likes to stay updated with the new trends in visual storytelling.

Aliya Zainab is the Assistant Video Editor. Her work revolves around editing and developing video content ideas for all the verticals of DataLEADS. She has completed her Bachelors in English from Jamia Millia Islamia, Delhi and has a rousing passion for reading and video editing. She chose the field of video editing because she thrives on the feeling of being able to take a bunch of elements and turn it into something focused. When stressed, she seeks solace in cooking.

Shashank is a Video Editor Intern at DataLEADS. He has graduated with a bachelor's degree in Journalism from Christ University, Bangalore. He is passionate about storytelling, be it visual or textual. He believes that storytelling is the best way to make a mark in this crowded world. Shashank loves to go on backpacking tours which help him explore his creative side.